Owner and Founder Alexis Bauduin drew on his own experiences in making YOLO and healthy food relatable to the public!

The man behind the brand

After working for leading luxury group Louis Vuitton Moët Hennessy, Alex became a public figure when in 2013, we saw him pitted against some of the most talented business minds in Asia when he participated and finished third in the AXN reality TV business show “The Apprentice Asia with Tony Fernandes”. He impressed the famous business tycoon enough that he quickly joined him as the Head of Business Development for Tony Fernandes’ Caterham Group. He later decided to make his dream a reality and founded YOLO!

How YOLO came up

During his corporate days, Alex experienced first hand how difficult it was to find real healthy food around that was not “boring, tasteless and expensive”. This is how YOLO’s concept was born, Alex wanted a place that would make healthy eating more relatable to the mass market and not just the dieters and regular gym goers.

Our mission

Our aim with YOLO is to show the mass market that healthy food can be exciting, tasty and good for you. Eating healthy doesn’t have to be a compromise!
We want to make eating healthy cool!